Social Media Manager resume keywords
These are the skills, tools and certifications that show up most often in social media manager job postings in the US. Use only the ones that are true for you.
Asked for in most postings
- social media strategy
- content calendar
- community management
- analytics
- copywriting
- brand voice
- paid social
- engagement
Often listed as a plus
- Meta Business Suite
- Hootsuite
- Sprout Social
- TikTok
- Canva
- influencer partnerships
Example: the same experience, written two ways
Before: Posted on the company social media pages.
After: Planned and published 20 posts a week across Instagram, Facebook and LinkedIn, grew followers 40% and managed a $3K monthly ad budget.
Tip: Link a portfolio or a few results with numbers (reach, followers, engagement). This job is judged on proof.